As often is the case when launching big, bold business initiatives meant to set the world on fire, governments and large multinational corporations are usually only too quick to hire marketing types charged with rebranding standard workaday concepts and other routine operations as, well, big, bold, and, yes, sometimes even sexy.
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Admittedly, the world of supply chain and logistics management is one fraught with risk, uncertainty, fear, and doubt.
One thing is for certain, though, and that is interconnectivity is only likely to increase between suppliers, manufacturers, retailers, and end users of various every-day goods as the global middle class grows and grows all whilst demanding easy (and quick!) assess to such items as toothpaste, makeup, and more.
Sure, it might mean being a few minutes late picking the kids up from school or a quick reprimand from the boss when joining the staff meeting a few charts in, but all of that is nearly always forgotten throughout the rest of the daily churn.