How can smart-tech ensure supply chain integrity?

on April 15, 2019
Imagine:  Your small boutique firm has finally taken the next big step in your evolution as a company and launched a seller site on Amazon.com with cross-selling potential on Alibaba.

You’ve done your homework and thrown your lot in with the ‘big boys’. This is to say, you have decided to join the likes of high-end fashion elites Gucci and Prada in taking a bite out of the nearly €3.5B spent last year alone on sneakers.

But no sooner have you started selling and shipping, then you receive some negative, and concerning, seller feedback stating your Jordan-, Kanye-, and Pharrell-branded products are not the real McCoy.

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Stephen hartnettHow can smart-tech ensure supply chain integrity?