Delivery companies are no longer just delivery companies. In order to keep up with, and to try and stay ahead of the competition we are seeing an increasing diversification in the services and products offered by carriers
“Companies such as Deutsche Post DHL, La Poste of France and Singapore Post have bought companies active in connected areas such as website development, digital marketing and parcel collection points”
Delivery companies are no longer just delivery companies. In order to keep up with, and to try and stay ahead of the competition we are seeing an increasing diversification in the services and products offered by carriers. Increasing customer service is one area that most companies have looked to improve, but there is an increasing shift towards creating new and innovative technologies to go hand in hand with the parcel industry. Royal Mail are one of a number of companies that have dedicated time and resources to uncovering new technology in order to increase the service, revenue and efficiency that they offer, as reported in the Financial Times.
“They want to develop areas around (parcels) which will enable them to increase the level of value-add they provide and the volumes they attract”
By adopting technology developed by innovative start-ups, as well as creating their own new technology, delivery companies hope to become more of a one-size-fits-all of the logistics world. By increasing their focus on technology and promoting companies that sell online parcel companies will inevitably see a rise in their own volumes through the sales that these sites and apps generate.
Carriers have noted the shift to online shopping and realised that more online sales equals more parcels in their vans. This point was made clear in July of last year when Royal Mail secured a stake in personalising shopping app Mallzee. This was followed by the acquisition of Intersoft who provide delivery management software.
“Theyre trying to bolt on other capabilities that people who send parcels might also want, so it makes it easier for them to be a one-stop shop.”
As the FT describes “They are trying to bolt on other capabilities that people who send parcels might also want”. Knowing the location and condition of your parcel anywhere in the world in real time is a certain capability that people who send parcel’s will want. The ability to ride along with your parcel in real time, no matter the location, no matter the scale, is something not being offered by any carrier. As delivery companies expand the portfolio of products and services offered to their customers the ability to offer live parcel tracking as a service without the need for additional infrastructure is something that has tremendous financial and logistical advantages. Click Here to find out more about Parcelive.
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