“Companies such as Deutsche Post DHL, La Poste of France and Singapore Post have bought companies active in connected areas such as website development, digital marketing and parcel collection points”
Delivery companies are no longer just delivery companies. In order to keep up with, and to try and stay ahead of the competition we are seeing an increasing diversification in the services and products offered by carriers. Increasing customer service is one area that most companies have looked to improve, but there is an increasing shift towards creating new and innovative technologies to go hand in hand with the parcel industry. Royal Mail are one of a number of companies that have dedicated time and resources to uncovering new technology in order to increase the service, revenue and efficiency that they offer, as reported in the Financial Times.
“They want to develop areas around (parcels) which will enable them to increase the level of value-add they provide and the volumes they attract”
By adopting technology developed by innovative start-ups, as well as creating their own new technology, delivery companies hope to become more of a one-size-fits-all of the logistics world. By increasing their focus on technology and promoting companies that sell online parcel companies will inevitably see a rise in their own volumes through the sales that these sites and apps generate.
Carriers have noted the shift to online shopping and realised that more online sales equals more parcels in their vans. This point was made clear in July of last year when Royal Mail secured a stake in personalising shopping app Mallzee. This was followed by the acquisition of Intersoft who provide delivery management software.
“They’re trying to bolt on other capabilities that people who send parcels might also want, so it makes it easier for them to be a one-stop shop.”
As the FT describes “They are trying to bolt on other capabilities that people who send parcels might also want”. Knowing the location and condition of your parcel anywhere in the world in real time is a certain capability that people who send parcel’s will want. The ability to ride along with your parcel in real time, no matter the location, no matter the scale, is something not being offered by any carrier. As delivery companies expand the portfolio of products and services offered to their customers the ability to offer live parcel tracking as a service without the need for additional infrastructure is something that has tremendous financial and logistical advantages. Click Here to find out more about Parcelive.
Nothing upsets a consumer more than spending their valued time and money on the phone to a call centre. Because Parcelive is inserted into the customer’s specific parcel they not only enjoy all of the benefits of live parcel tracking, but also the benefits of having their very own customer service agent inside their parcel. The only way to have a better look on your specific order would be by sitting inside it yourself.
By giving the consumer the power to answer their own questions Parcelive solves a pain not only for the receiver but also the sender, saving time and money for both while creating an improved consumer experience. Would SME’s not have an additional competitive advantage by giving their customer’s the true transparency they desire?
To offer live parcel trackin as a service to your customers
Hanhaa enables an Internet of Things framework that solves a real world pain while remaining accessible to anyone and everyone. Our role is to remove the technology from the conversation and just deliver the answers our customers are looking for.
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