Alternatively, should you open to today’s stock market section in the daily paper, then you’ll simultaneously be confounded by traders who are urging you to trade on future speculation that demand for raw materials is only going to continue unabated for the next few years and that you should buy now in order to see a nice capital gain by next tax season.
So, what is one to do?
If you are an ethical consumer, then you are likely to think your purchase of farm-to-bag coffee or cocoa beans is worth a few extra dollars, pounds, or euros since farmers in Africa and South America are benefiting, right?
But what if you are also a supply chain manager within a large multinational corporation (MNC) with a line manager that demands you keep costs low and production runs high?
These problems are, of course, not mutually exclusive, but, rather, are easily solvable through increasing transparency into the socio-economic, political, environmental, and legal value chains that increasingly span the globe.
Read on to learn how technology, both old and new, is making these purchasing decisions easier for the dad buying bulk cocoa by day and picking up coffee beans and baking powder by night.