Human and health impacts:
This is a perfect segue into another issue that drives food waste in the EU and North America, or: fear of litigation from consumers who fall ill from pathogens that were able to manifest during the transport process when cooling mechanisms failed.
In order to prevent outbreaks, many retailers and restauranteurs err on the side of caution and waste food immediately, which results in some $218B in annual losses (yes, with a ‘B’).
For those companies that do accidently introduce contaminated food product into the consumer stream, however, ParceLive can provide an additional layer of security in helping to resolve disputes and to more effectively root out the cause of the breach so that it never happens again.
Shaming and reputation recovery:
Again, and in continuing where the above left off, preventing contamination and sickness should be at the fore for all personnel transacting business with other businesses (B2B) as well as consumers (B2C).
This is why Hanhaa, the parent company of ParceLive, believes in building relations between producers, distributors, retailers, and consumers by offering channel partnerships wherein data gets shared so that all concerned understand how to most efficiently and effectively move food from the farm to dinner tables around the world (including Africa!).
This means increasing education around food waste and by taking time to setup tracking software with distributors willing to take this next step in advancing how we all think about food waste and the prevention thereof.