But there’s another story here. The blame does not lie solely at the door of logistics companies who, for just a few weeks a year, are expected to be able to run at many times normal capacity without any kind of interruption. This is much like the times it snows in a warmer climate and people cry “why can’t we deal with a little snow?!”. Well, because it doesn’t happen often and the cost of dealing with a rare occurrence far outweigh the benefits. Much is demanded of delivery companies while very few are prepared to pay it. Consumers want a quicker service, a cheaper service, and they want to order more online. This is an equation that does not balance and, inevitably, leads to some disappointment.
In a case of decreasing inputs with an increase in the expectation of the outputs companies must become efficient. Missed deliveries, broken and returned items, as well as items that are just lost altogether, are things that waste valuable time in logistics. It doesn’t take much to realise that these time delays can quickly snowball creating a huge backlog of deliveries.