Hanhaa
  • Products
    Find the Perfect Tracking Solution...

    Real-time trackers for parcels, pallets and shipping containers, monitoring location and condition wherever your cargo travels.

    Schedule a Trial
    ParceLive shipping GPS tracking device
    ParceLive ›

    Our flagship tracker for parcels and pallets, reporting location, temperature, humidity, shock and light in real time across air, sea and road.

    SolarLive solar-powered shipping container tracker
    SolarLive ›

    Our solar-powered GPS tracker for shipping containers, with a rugged IP67 casing and solar charging for long journeys without mains power.

  • Services
    Cargo aircraft in flight
    Airline Approvals ›

    ParceLive is approved by 40+ airlines, so your trackers can travel on board with your air cargo worldwide.

    ParceLive tracker returns service
    Returns Solution ›

    Return trackers free through the postal network in supported countries, or book a collection where postal returns aren’t available.

    The Hub portal showing all active trackers
    The Hub ›

    Monitor every active tracker from one live map, with alerts and sensor data, whether your cargo is on land, at sea or in the air.

  • Company
    supply chain solution
    About Us ›

    Founded in 2015 with offices in London and Porto, Hanhaa gives businesses real-time visibility into their supply chains.

    supply chain products
    Sustainability ›

    Reusable trackers, free returns and our refresh service keep devices in use and out of landfill, cutting waste across your supply chain.

  • Resources

    Blog ›

    Lorry on an open road with cargo theft alerts for a package opened, off-route movement and shock overlaid
    High Value Goods

    Cargo Theft in 2026: Fewer Thefts, Bigger Losses and How to Protect Your Shipments

    October 6, 2026
    Cargo aircraft in flight with airline-approved GPS tracker alerts for approval, cargo hold temperature and landing overlaid
    Aviation

    Airline-Approved GPS Trackers for Air Cargo: How to Track Shipments Worldwide

    September 30, 2026
    Aircraft on a runway at sunset with live tracking routes, a temperature reading and a geofence alert overlaid
    Supply Chain Visibility

    Global Supply Chain Visibility Software

    September 30, 2026
    AirBridgeCargo Airlines logo
    Aviation Certification

    ParceLive Receives Aviation Certification From AirBridgeCargo Airlines

    September 24, 2026

    Press ›

    Hanhaa has been featured in many publications, articles and blogs in the past few years.

    Warehousing & Logistics International
    Bloomberg logo

    Videos ›

    Hellmann Worldwide Logistics and Hanhaa: Smart Visibility video
    Delivering Truth at Scale: ParceLive by Hanhaa video
    Bringing ParceLive to life in under 1000 days video
    ParceLive by Hanhaa video
  • Contact us
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View All Result
  • Products
    Find the Perfect Tracking Solution...

    Real-time trackers for parcels, pallets and shipping containers, monitoring location and condition wherever your cargo travels.

    Schedule a Trial
    ParceLive shipping GPS tracking device
    ParceLive ›

    Our flagship tracker for parcels and pallets, reporting location, temperature, humidity, shock and light in real time across air, sea and road.

    SolarLive solar-powered shipping container tracker
    SolarLive ›

    Our solar-powered GPS tracker for shipping containers, with a rugged IP67 casing and solar charging for long journeys without mains power.

  • Services
    Cargo aircraft in flight
    Airline Approvals ›

    ParceLive is approved by 40+ airlines, so your trackers can travel on board with your air cargo worldwide.

    ParceLive tracker returns service
    Returns Solution ›

    Return trackers free through the postal network in supported countries, or book a collection where postal returns aren’t available.

    The Hub portal showing all active trackers
    The Hub ›

    Monitor every active tracker from one live map, with alerts and sensor data, whether your cargo is on land, at sea or in the air.

  • Company
    supply chain solution
    About Us ›

    Founded in 2015 with offices in London and Porto, Hanhaa gives businesses real-time visibility into their supply chains.

    supply chain products
    Sustainability ›

    Reusable trackers, free returns and our refresh service keep devices in use and out of landfill, cutting waste across your supply chain.

  • Resources

    Blog ›

    Lorry on an open road with cargo theft alerts for a package opened, off-route movement and shock overlaid
    High Value Goods

    Cargo Theft in 2026: Fewer Thefts, Bigger Losses and How to Protect Your Shipments

    October 6, 2026
    Cargo aircraft in flight with airline-approved GPS tracker alerts for approval, cargo hold temperature and landing overlaid
    Aviation

    Airline-Approved GPS Trackers for Air Cargo: How to Track Shipments Worldwide

    September 30, 2026
    Aircraft on a runway at sunset with live tracking routes, a temperature reading and a geofence alert overlaid
    Supply Chain Visibility

    Global Supply Chain Visibility Software

    September 30, 2026
    AirBridgeCargo Airlines logo
    Aviation Certification

    ParceLive Receives Aviation Certification From AirBridgeCargo Airlines

    September 24, 2026

    Press ›

    Hanhaa has been featured in many publications, articles and blogs in the past few years.

    Warehousing & Logistics International
    Bloomberg logo

    Videos ›

    Hellmann Worldwide Logistics and Hanhaa: Smart Visibility video
    Delivering Truth at Scale: ParceLive by Hanhaa video
    Bringing ParceLive to life in under 1000 days video
    ParceLive by Hanhaa video
  • Contact us
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Hanhaa
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What Smugglers, Spaghetti, And The Sahara Can Teach Us About Reducing Empty Container Movements

August 5, 2019
in Hanhaa News

What do penne and ParceLive have in common?

Well, not too much at first blush, but when you consider how pirates of the high sea optimize their ocean-going freight, albeit, full of illicit goods on the way out, well, then you soon discover that they know a thing or two about only bringing back containers that are maxed-out and cubed-out so as to optimize their seedy supply chains, grow their network capacity, and boost their bottom line margins.

So, what do they fill their return cargo holds with after delivering shipments of high-margin, illegal goods?

Well, why not pasta?

Pasta

As any supply chain manager knows, this makes for bad business as rates collapse, margins shrink, and taxes on carbon emission only further likely year-over-year losses.

That said, Hanhaa believes such problems can be remedied through scrappy (read:  legal) solutions and why ParceLive, though steeped in technology, is meant to improve partnerships first and foremost toward a more long-term solution to the overcapacity problem plaguing container companies around the world.

Partnering sans pirates:

ParceLive relies on a combination of hardware and software to track containers, both large and small, across borders and industries with use cases having proofed out this belief time and time again.

That said, software-as-a-service (SaaS) is only as good as the communication behind it and that means connecting companies by enabling legacy systems to ‘speak’ with one another real time.

Hanhaa offers this feature with each SaaS package it helps deploy, but also encourages shipping companies to grow into true supply chain leaders by bridging internal apps, SAP systems, customer-service portals, and any other existing online platform within geographically disparate manufacturers so as to ensure every party has an optimal view into container movements.

What’s more, and by becoming a channel partner with the ability to share real-time data, supply chain personnel can further diversify their service offerings, create another revenue stream, and, yes, help pasta producers in one location more efficiently (and legally) move their excess supply to places seeking a little more penne for their penny.

Spaghetti

As any supply chain manager knows, this makes for bad business as rates collapse, margins shrink, and taxes on carbon emission only further likely year-over-year losses.

That said, Hanhaa believes such problems can be remedied through scrappy (read:  legal) solutions and why ParceLive, though steeped in technology, is meant to improve partnerships first and foremost toward a more long-term solution to the overcapacity problem plaguing container companies around the world.

Partnering sans pirates:

ParceLive relies on a combination of hardware and software to track containers, both large and small, across borders and industries with use cases having proofed out this belief time and time again.

That said, software-as-a-service (SaaS) is only as good as the communication behind it and that means connecting companies by enabling legacy systems to ‘speak’ with one another real time.

Hanhaa offers this feature with each SaaS package it helps deploy, but also encourages shipping companies to grow into true supply chain leaders by bridging internal apps, SAP systems, customer-service portals, and any other existing online platform within geographically disparate manufacturers so as to ensure every party has an optimal view into container movements.

What’s more, and by becoming a channel partner with the ability to share real-time data, supply chain personnel can further diversify their service offerings, create another revenue stream, and, yes, help pasta producers in one location more efficiently (and legally) move their excess supply to places seeking a little more penne for their penny.

What Smugglers, Spaghetti, And The Sahara Can Teach Us About Reducing Empty Container Movements

ParceLive protects the bottom-line:

The insight afforded to the above-board (get it?) shipper by using ParceLive for its real-time data capabilities extends well-beyond simply looking to optimize return voyage communication around supply meeting demand.

The software and data tracker, which works for loads as small as a single, hand-delivered item as well as one that could contain hundreds, if not millions, of high-value goods, is equally useful for monitoring how long an asset sits on a dock or is stuck at a border-crossing.

This combination of software and hardware is great for tracking the use and migration of empty containers, especially since these assets are just that, or an accountable line item on a balance sheet with some costing as much as two- to three-thousand dollars.

From package to post (without the penne):

With getting too cheeky about all of the features afforded to the adopter of ParceLive, the solution really can save a shipper pennies on the dollar in an industry that is increasing over capacity.

Literally.

What’s truly important when considering both the bottom-line and triple bottom-line, too, is reducing taxes and tariffs charged to shippers crossing borders, especially when containers go empty all the way to China or beyond.

The supply chain leader owes it to his or her firm, then, to make as many smart and environmentally-friendly decisions as possible, which all begins with the ParceLive tracker and its ability to be recycled time and time again.

Returns

While a small feature in comparison to the problem of some 20 million empty containers (by some estimates) floating around the globe, container companies must start somewhere and this is certainly a good news story toward that end.

Although it’s been stated and restated throughout the above piece, Hanhaa in no way condones illegal container shipments of pasta or otherwise.

What ParceLive can do, however, is help optimize performance, drive revenue growth, and improve triple-bottom line strategies that solve the overcapacity issue plaguing container shipment companies.

This is done simply by improving communication, reducing downtime, and, yes, recycling the RFID tracker as a means toward greater, greener sustainability initiatives.

Now, if only the pirates took the same penne-pinching approach.

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Hanhaa Supply Chain Solutions is a company registered in England and Wales.

 Hanhaa Supply Chain Solutions
Pennine Place
2A Charing Cross Rd
London WC2H 0HF

 Hanhaa Portugalia
Rua Alfredo Allen nº 455
UPTEC Asprela 1 Sala EC.3.15
4200-135 Porto Portugal

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Recent Posts

Lorry on an open road with cargo theft alerts for a package opened, off-route movement and shock overlaid

Cargo Theft in 2026: Fewer Thefts, Bigger Losses and How to Protect Your Shipments

October 6, 2026
Cargo aircraft in flight with airline-approved GPS tracker alerts for approval, cargo hold temperature and landing overlaid

Airline-Approved GPS Trackers for Air Cargo: How to Track Shipments Worldwide

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Aircraft on a runway at sunset with live tracking routes, a temperature reading and a geofence alert overlaid

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