Approximately 87% of U.K. consumers have bought at least one product online in the last 12 months , and the United Kingdom is second only to Norway for making e-commerce purchases in Europe. Across the world China and the United States are the biggest online buyers, but other countries are catching up.
Each year the amount of shopping happening during Black Friday sales breaks records of previous years and online shopping growth is making the last two months of the year very crucial for delivery companies. The period accounts for 40 per cent of all parcel deliveries in the UK, with peaks reaching up to 30 million deliveries per day. The number of parcels related to Black Friday purchases are increasing yearly and November 2016 figures represented 27.6 percent of total Non-Food online sales in UK.
People are however getting frustrated by buying online, as delivery problems, delays and lost packages were evident during the past year with around a third of British online shoppers having noted problems with the delivery of their orders during the pre-Christmas period. Logistics experts report that around 10 percent of online orders are not delivered during Black Friday peak.
There are many reasons that can cause the loss of a parcel especially during these critical times of the year. One of the big challenges that delivery companies have to face is the implementation of logistic solutions that allow them to meet the huge demand for online orders. One of these solutions is to hire extra labour for short periods, including postal workers and delivery men who often lack experience in the mailing industry. Dealing with lost, miss delivered or damaged packages becomes an extremely time and cost sensitive process, especially during the peak season. The resources needed to service these complaints and re-deliveries are only part of the cost. With no information on how and where failures are occurring the problem can only be rectified but not fixed for future deliveries. Meaning the same failures are likely to happen over and over.