Hanhaa
  • Products
    Find the Perfect Tracking Solution...

    With unique tracking solutions for monitoring and tracking your shipments and assets.

    Schedule a Trial
    Parcelive
    ParceLive
    Our flagship product, providing real-time, multimodal tracking of the location, condition and security of your assets.
    Solarlive-mockup-smaller
    SolarLive
    Our solar-powered GPS Tracker that has been specifically designed with shipping containers in mind
  • Services
    aeroplane-air-air-travel-723240
    Airline Approvals ›

    Airlines we work with

    returns-header
    Returns Solution ›

    If Postal returns are not available in your country, request a return service

    Hub-Portal-ParceLive-1
    The Hub ›

    Monitor all your active trackers from a single, global view whether they are on land, at sea or in the air 

  • Company
    supply chain solution
    About Us ›

    We aim to provide our Supply Chain Solutions customers with unparalleled insight and visibility into their supply chains

    supply chain products
    Sustainability ›

    Committed to working with our customers to create a sustainable supply chain since our inception in 2015

  • Resources
    Blogs ›
    The Cost of Lost Shipments: How Real-Time Tracking Saves Businesses Millions
    Learn More
    Avoid Supply Chain Risks and Challenges: Overcoming Global Disruptions & Delays Examples
    Learn More
    Revolutionising Reverse Logistics solutions with Hanhaa’s Unique Ink Screen Enables Global Returns
    Learn More
    Supply Chain Visibility
    Learn More
    Rising Lorry Queues and Port Delays Making Supply Chain Visibility a MUST
    Learn More
    How Hanhaa goes Beyond Small Package Delivery to Solve for Project, Pallet, and other Outsized Load Transportation Issues
    Learn More
    TrackIQ Using ParceLive To Monitor Wine and Spirits In Transport
    Learn More
    DS Smith Using ParceLive To Monitor Confectionery In Transport
    Learn More
    8 Logistics Challenges You Must Overcome to Succeed in 2021
    Learn More
    Changing Consumer Behaviour And The Impact On Logistics
    Learn More
  • Contact us
No Result
View All Result
  • Products
    Find the Perfect Tracking Solution...

    With unique tracking solutions for monitoring and tracking your shipments and assets.

    Schedule a Trial
    Parcelive
    ParceLive
    Our flagship product, providing real-time, multimodal tracking of the location, condition and security of your assets.
    Solarlive-mockup-smaller
    SolarLive
    Our solar-powered GPS Tracker that has been specifically designed with shipping containers in mind
  • Services
    aeroplane-air-air-travel-723240
    Airline Approvals ›

    Airlines we work with

    returns-header
    Returns Solution ›

    If Postal returns are not available in your country, request a return service

    Hub-Portal-ParceLive-1
    The Hub ›

    Monitor all your active trackers from a single, global view whether they are on land, at sea or in the air 

  • Company
    supply chain solution
    About Us ›

    We aim to provide our Supply Chain Solutions customers with unparalleled insight and visibility into their supply chains

    supply chain products
    Sustainability ›

    Committed to working with our customers to create a sustainable supply chain since our inception in 2015

  • Resources
    Blogs ›
    The Cost of Lost Shipments: How Real-Time Tracking Saves Businesses Millions
    Learn More
    Avoid Supply Chain Risks and Challenges: Overcoming Global Disruptions & Delays Examples
    Learn More
    Revolutionising Reverse Logistics solutions with Hanhaa’s Unique Ink Screen Enables Global Returns
    Learn More
    Supply Chain Visibility
    Learn More
    Rising Lorry Queues and Port Delays Making Supply Chain Visibility a MUST
    Learn More
    How Hanhaa goes Beyond Small Package Delivery to Solve for Project, Pallet, and other Outsized Load Transportation Issues
    Learn More
    TrackIQ Using ParceLive To Monitor Wine and Spirits In Transport
    Learn More
    DS Smith Using ParceLive To Monitor Confectionery In Transport
    Learn More
    8 Logistics Challenges You Must Overcome to Succeed in 2021
    Learn More
    Changing Consumer Behaviour And The Impact On Logistics
    Learn More
  • Contact us
No Result
View All Result
Hanhaa
No Result
View All Result

From Watered-Down Drinks To Watered-Down Shipments

August 27, 2019
in Food & Beverage

It is the fool who thinks his all-inclusive resort is serving him and his guest’s cocktails and martinis that feature the appropriate amount of alcohol per unit.

And while one would be hard-pressed to find this sort of admission in the fine print or disclaimer of a legally binding contract prior to embarking on a cruise or island getaway, it most certainly has been an unspoken agreement between imbiber and provider for years if not millennia.

Given the recent headlines, though, and the potentially insidious introduction of not only watered-down alcohol, but tainted booze by suppliers looking to boost their margins, this all could change.

So, when, not if, counterfeit goods, alcohol, pharmaceuticals, and footwear hit the supply chain and land in a customer’s home, or worse still, their body, who is to be held accountable should the outcome prove deadly?

Read on to learn more about how Hanhaa’s ParceLive software- and hardware-based solution has the ability to not only protect your firm’s bottom line and brand image when faced with the potentially disastrous legal implications of shipping poisoned products, but also ensure integrity within and across the global supply chain, of which we are all members.

How we got here:

Shipping high-value or luxury goods has always carried with it an increased probability, if not outright likelihood, that the criminally-minded will look to earn a little extra by passing off counterfeit products so as to keep the originals and pocket the difference.

This holds true as much today as it did thousands of years ago when one considers the origins of global shipping routes and the deceit that seemed to always follow merchants and traders who were wont to deceive their agent or customer by peddling inferior products.

This has become increasingly prevalent, however, due to the rapid increase in online commerce coupled with smaller shipments and increasingly connected supply chains.

The Organisation for Economic Co-operation and Development (OECD) recently reported that aside from potentially tainted pharmaceuticals and foodstuffs entering global supply chains, illicit trading in fakes has gone from less than 2.5 percent of total international trade to more than 3.3 percent in little under five years.

What’s more, customs officials and governments are unable to agree on how best to police this threat or enforce laws preventing the movement of such goods.

Consider that countries heavily dependent upon trade, such as Singapore, frequently reverse decisions by high courts in the European Union so as to avoid both culpability as well as decreases in trade that could hurt their fiscal bottom line.

That said, shippers have the technological power now, more than ever, to take back control over the integrity of their supply chains by utilizing secure software- and hardware-based solutions.

Why security matters and how ParceLive can help: 

If it hasn’t been made clear already, shippers are at an increasing risk of being seen not only as the source of tainted products and counterfeit goods, but also, and sadly, the enablers of products meant to do harm.

What’s more, it is no longer enough for the supply chain manager to rely on government protections against such bodily harm claims, which means having to wrest control back in protecting a firm’s brand image.

This is where Hanhaa’s ParceLive and XG product lines afford shippers, importers, freight-forwarders, and the like, the ability to securely monitor the movement of products and goods without data streams ever crossing into the public sphere.

This means that should their been a dispute, resolution can occur swiftly and efficiently with still more data showing, again, when, not if, a parcel was tampered with or exposed to light, temperature fluctuations, unanticipated quarantines, mishandling, or worse.

Preventing intellectual property theft:

Hanhaa is also working hard to get out ahead of the criminally minded and remains on the cutting edge of innovation when it comes to securing not only the physical movement of smaller and smaller packages, but affording shipping companies with the ability to join networks that prevent the theft of intellectual property.

ParceLive, coupled with XG, even goes so far as to empower shippers to deploy this software solution on their own platforms and, in so doing, hold their upstream and downstream partners equally accountable so as to avoid the unintended movement of pirated information and communication technology (ICT) devices and goods.

While technology is certainly no panacea when it comes to practices predating the Parthenon, being able to monitor, in real-time, the movement of goods around the world is an easy way to prevent criminal claims now as well as in the future.

Conclusion:

The above article should not scare you or your supplier into quick or cursory compliance with international shipping standards or best practices, so much as result in a pause (hopefully over a martini or cocktail in a bar) in looking to ensure you are employing the latest in smart tech to avoid legal issues in the future.

That said, Hanhaa offers a suite of products to fit your needs, improve trust throughout your supply chain, and, perhaps, lead to a higher quality drink the next time you find yourself down at the local.

CONTACT US
Previous Post

ShipChain: New Channel Partner

Next Post

ParceLive Used To Monitor Artisan Ales In Transport

Next Post
ParceLive Used To Monitor Artisan Ales In Transport

ParceLive Used To Monitor Artisan Ales In Transport

Hanhaa Supply Chain Solutions is a company registered in England and Wales.

 Hanhaa Supply Chain Solutions
Pennine Place
2A Charing Cross Rd
London WC2H 0HF

 Hanhaa Portugalia
Rua Alfredo Allen nº 455
UPTEC Asprela 1 Sala EC.3.15
4200-135 Porto Portugal

Categories

Recent Posts

cost of lost shipments in shipment tracker

The Cost of Lost Shipments: How Real-Time Tracking Saves Businesses Millions

April 11, 2025
How ParceLive Helps Supply Chain Professionals Realise ‘Truth At Scale’

Avoid Supply Chain Risks and Challenges: Overcoming Global Disruptions & Delays Examples

January 14, 2026
what is reverse logistics and their solutions and challenges

Revolutionising Reverse Logistics solutions with Hanhaa’s Unique Ink Screen Enables Global Returns

March 27, 2025
Subscribe To Our
Mailing List
  Thank you for Signing Up
Please correct the marked field(s) below.
1,true,6,Contact Email,21,false,1,First Name,21,false,1,Last Name,2
  • ParceLive
  • Privacy & Policy
  • Contact us
  • Sitemap

Copyright © Hanhaa [year], All rights reserved

No Result
View All Result
  • Products
    • ParceLive
      • Refresh Service
      • Airline Approvals
      • Tracker Functions And Specs
      • ParceLive Web Portal
      • High Value Shipments
      • Cold Chain
      • Case Studies
    • SolarLive
  • Integrations
    • Telematics App
    • Blockchain App
  • Compliance
  • Contact us
  • Resources
    • Blog
    • Press
    • Videos

Copyright © Hanhaa [year], All rights reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.