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  • Products
    Find the Perfect Tracking Solution...

    With unique tracking solutions for monitoring and tracking your shipments and assets.

    Schedule a Trial
    Parcelive
    ParceLive
    Our flagship product, providing real-time, multimodal tracking of the location, condition and security of your assets.
    Solarlive-mockup-smaller
    SolarLive
    Our solar-powered GPS Tracker that has been specifically designed with shipping containers in mind
  • Services
    aeroplane-air-air-travel-723240
    Airline Approvals ›

    Airlines we work with

    returns-header
    Returns Solution ›

    If Postal returns are not available in your country, request a return service

    Hub-Portal-ParceLive-1
    The Hub ›

    Monitor all your active trackers from a single, global view whether they are on land, at sea or in the air 

  • Company
    supply chain solution
    About Us ›

    We aim to provide our Supply Chain Solutions customers with unparalleled insight and visibility into their supply chains

    supply chain products
    Sustainability ›

    Committed to working with our customers to create a sustainable supply chain since our inception in 2015

  • Resources
    Blogs ›
    The Cost of Lost Shipments: How Real-Time Tracking Saves Businesses Millions
    Learn More
    Avoid Supply Chain Risks and Challenges: Overcoming Global Disruptions & Delays Examples
    Learn More
    Revolutionising Reverse Logistics solutions with Hanhaa’s Unique Ink Screen Enables Global Returns
    Learn More
    Supply Chain Visibility
    Learn More
    Rising Lorry Queues and Port Delays Making Supply Chain Visibility a MUST
    Learn More
    How Hanhaa goes Beyond Small Package Delivery to Solve for Project, Pallet, and other Outsized Load Transportation Issues
    Learn More
    TrackIQ Using ParceLive To Monitor Wine and Spirits In Transport
    Learn More
    DS Smith Using ParceLive To Monitor Confectionery In Transport
    Learn More
    8 Logistics Challenges You Must Overcome to Succeed in 2021
    Learn More
    Changing Consumer Behaviour And The Impact On Logistics
    Learn More
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The Booming Cold Chain

March 19, 2026
in Cold Chain

In its loosest definition, the cold chain is a supply chain that is temperature controlled. There are many branches and areas that come under the cold chain umbrella, ranging from items that must be stored in a cool area to those which must not exceed a very specific minimum temperature for any prolonged period of time. When thinking of items that must be kept in temperature controlled conditions there are two products that quickly spring to mind, food and medicine. In each case, the mishandling of these products in relation to temperature can hold serious and potentially life-threatening consequences for the end consumer or patient.

A recent study by Pharmaceutical Commerce has shown that we are in the midst of a sharp upward trend in the shipping of cold chain pharmaceutical items. The value of cold chain pharm products is estimated to be $12.6 billion in 2016 while growing at a steady rate of 8-9% per year. Perhaps more importantly is that the value of the items being shipped is thought to be in the region of $260 billion and will grow by 65% by the year 2020.

By 2020, pharma cold-chain logistics will be worth $16.7 billion

The sharp rise in the value of cold chain logistics and cost of products being shipped is attributed to a shift in the pharmaceutical industry towards biologics and other speciality medicines, many of which are expensive and also require refrigeration. Details aside one things is for sure, this is big business and is being treated as such by many logistics companies who are putting together special offerings in order to tap into and service this market.

Products that require refrigerated storage and transport are worth around $260 billion, and will rise 65% between 2014 and 2020

With increases in the volume and value of cold chain items entering the supply chain the need to ensure the correct treatment of these items is greater than ever. While live temperature tracking is currently available to those shipping cold chain items it often requires the implementation of large amounts of infrastructure or an element of control at both ends of the supply chain. For example should a pharm company wish to add temperature tracking to their shipment it may currently require purchasing a device that they are now responsible for. How does this device get returned to them? If it is not returned and designed to be thrown away then is this a feasible solution at scale?

Parcelive offers the best of both worlds. Live cold chain temperature tracking capability at a low price point without the need for any additional infrastructure or return logistics capabilities. Rather than buying expensive devices and having to maintain them, users of Parcelive are ‘renting’ devices which are serviced by Parcelive and sent to the customer in time for their shipment. Once the shipment is completed the receiver simply takes the device and throws it into any mail box without the hassle of any additional packaging or stamps. By taking away the pain of return logistics Parcelive ensures that what is being offered is a low cost solution that enables companies to gain a live look on the temperature of their shipments across their entire network.

 

If you are interested in adding real time temperature tracking to your cold chain shipments

CLICK HERE

Hanhaa enables an Internet of Things framework that solves a real world pain while remaining accessible to anyone and everyone. Our role is to remove the technology from the conversation and just deliver the answers our customers are looking for.

As we continue to grow as a company we are always looking to expand our outreach in order to better share with you all of the exciting things going on at Hanhaa. Follow us on LinkedIn, Twitter & Instagram to keep up to date with everything Hanhaa.

We appreciate the time you invest to engage with us. Your return is a company committed to making a meaningful impact to your life with what IoT has to offer. Join us and be part of it.

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Hanhaa Supply Chain Solutions is a company registered in England and Wales.

 Hanhaa Supply Chain Solutions
Pennine Place
2A Charing Cross Rd
London WC2H 0HF

 Hanhaa Portugalia
Rua Alfredo Allen nº 455
UPTEC Asprela 1 Sala EC.3.15
4200-135 Porto Portugal

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