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    Our solar-powered GPS tracker for shipping containers, with a rugged IP67 casing and solar charging for long journeys without mains power.

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    Founded in 2015 with offices in London and Porto, Hanhaa gives businesses real-time visibility into their supply chains.

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    October 6, 2026
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    Airline-Approved GPS Trackers for Air Cargo: How to Track Shipments Worldwide

    September 30, 2026
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  • Products
    Find the Perfect Tracking Solution...

    Real-time trackers for parcels, pallets and shipping containers, monitoring location and condition wherever your cargo travels.

    Schedule a Trial
    ParceLive shipping GPS tracking device
    ParceLive ›

    Our flagship tracker for parcels and pallets, reporting location, temperature, humidity, shock and light in real time across air, sea and road.

    SolarLive solar-powered shipping container tracker
    SolarLive ›

    Our solar-powered GPS tracker for shipping containers, with a rugged IP67 casing and solar charging for long journeys without mains power.

  • Services
    Cargo aircraft in flight
    Airline Approvals ›

    ParceLive is approved by 40+ airlines, so your trackers can travel on board with your air cargo worldwide.

    ParceLive tracker returns service
    Returns Solution ›

    Return trackers free through the postal network in supported countries, or book a collection where postal returns aren’t available.

    The Hub portal showing all active trackers
    The Hub ›

    Monitor every active tracker from one live map, with alerts and sensor data, whether your cargo is on land, at sea or in the air.

  • Company
    supply chain solution
    About Us ›

    Founded in 2015 with offices in London and Porto, Hanhaa gives businesses real-time visibility into their supply chains.

    supply chain products
    Sustainability ›

    Reusable trackers, free returns and our refresh service keep devices in use and out of landfill, cutting waste across your supply chain.

  • Resources

    Blog ›

    Lorry on an open road with cargo theft alerts for a package opened, off-route movement and shock overlaid
    High Value Goods

    Cargo Theft in 2026: Fewer Thefts, Bigger Losses and How to Protect Your Shipments

    October 6, 2026
    Cargo aircraft in flight with airline-approved GPS tracker alerts for approval, cargo hold temperature and landing overlaid
    Aviation

    Airline-Approved GPS Trackers for Air Cargo: How to Track Shipments Worldwide

    September 30, 2026
    Aircraft on a runway at sunset with live tracking routes, a temperature reading and a geofence alert overlaid
    Supply Chain Visibility

    Global Supply Chain Visibility Software

    September 30, 2026
    AirBridgeCargo Airlines logo
    Aviation Certification

    ParceLive Receives Aviation Certification From AirBridgeCargo Airlines

    September 24, 2026

    Press ›

    Hanhaa has been featured in many publications, articles and blogs in the past few years.

    Warehousing & Logistics International
    Bloomberg logo

    Videos ›

    Hellmann Worldwide Logistics and Hanhaa: Smart Visibility video
    Delivering Truth at Scale: ParceLive by Hanhaa video
    Bringing ParceLive to life in under 1000 days video
    ParceLive by Hanhaa video
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The Booming Cold Chain

March 19, 2026
in Cold Chain

In its loosest definition, the cold chain is a supply chain that is temperature controlled. There are many branches and areas that come under the cold chain umbrella, ranging from items that must be stored in a cool area to those which must not exceed a very specific minimum temperature for any prolonged period of time. When thinking of items that must be kept in temperature controlled conditions there are two products that quickly spring to mind, food and medicine. In each case, the mishandling of these products in relation to temperature can hold serious and potentially life-threatening consequences for the end consumer or patient.

A recent study by Pharmaceutical Commerce has shown that we are in the midst of a sharp upward trend in the shipping of cold chain pharmaceutical items. The value of cold chain pharm products is estimated to be $12.6 billion in 2016 while growing at a steady rate of 8-9% per year. Perhaps more importantly is that the value of the items being shipped is thought to be in the region of $260 billion and will grow by 65% by the year 2020.

By 2020, pharma cold-chain logistics will be worth $16.7 billion

The sharp rise in the value of cold chain logistics and cost of products being shipped is attributed to a shift in the pharmaceutical industry towards biologics and other speciality medicines, many of which are expensive and also require refrigeration. Details aside one things is for sure, this is big business and is being treated as such by many logistics companies who are putting together special offerings in order to tap into and service this market.

Booming Cold chain

Products that require refrigerated storage and transport are worth around $260 billion, and will rise 65% between 2014 and 2020

With increases in the volume and value of cold chain items entering the supply chain the need to ensure the correct treatment of these items is greater than ever. While live temperature tracking is currently available to those shipping cold chain items it often requires the implementation of large amounts of infrastructure or an element of control at both ends of the supply chain. For example should a pharm company wish to add temperature tracking to their shipment it may currently require purchasing a device that they are now responsible for. How does this device get returned to them? If it is not returned and designed to be thrown away then is this a feasible solution at scale?

Parcelive offers the best of both worlds. Live cold chain temperature tracking capability at a low price point without the need for any additional infrastructure or return logistics capabilities. Rather than buying expensive devices and having to maintain them, users of Parcelive are ‘renting’ devices which are serviced by Parcelive and sent to the customer in time for their shipment. Once the shipment is completed the receiver simply takes the device and throws it into any mail box without the hassle of any additional packaging or stamps. By taking away the pain of return logistics Parcelive ensures that what is being offered is a low cost solution that enables companies to gain a live look on the temperature of their shipments across their entire network.

 

If you are interested in adding real time temperature tracking to your cold chain shipments

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Hanhaa enables an Internet of Things framework that solves a real world pain while remaining accessible to anyone and everyone. Our role is to remove the technology from the conversation and just deliver the answers our customers are looking for.

As we continue to grow as a company we are always looking to expand our outreach in order to better share with you all of the exciting things going on at Hanhaa. Follow us on LinkedIn, Twitter & Instagram to keep up to date with everything Hanhaa.

We appreciate the time you invest to engage with us. Your return is a company committed to making a meaningful impact to your life with what IoT has to offer. Join us and be part of it.

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Hanhaa Supply Chain Solutions is a company registered in England and Wales.

 Hanhaa Supply Chain Solutions
Pennine Place
2A Charing Cross Rd
London WC2H 0HF

 Hanhaa Portugalia
Rua Alfredo Allen nº 455
UPTEC Asprela 1 Sala EC.3.15
4200-135 Porto Portugal

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Recent Posts

Lorry on an open road with cargo theft alerts for a package opened, off-route movement and shock overlaid

Cargo Theft in 2026: Fewer Thefts, Bigger Losses and How to Protect Your Shipments

October 6, 2026
Cargo aircraft in flight with airline-approved GPS tracker alerts for approval, cargo hold temperature and landing overlaid

Airline-Approved GPS Trackers for Air Cargo: How to Track Shipments Worldwide

September 30, 2026
Aircraft on a runway at sunset with live tracking routes, a temperature reading and a geofence alert overlaid

Global Supply Chain Visibility Software

September 30, 2026

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