Each scandal provides insights into supply chain gaps and quality escapes, which ultimately lends itself to the creation and deployment of both new and innovative best practices such as improving packaging, implementing tamperproof seals, or adding security cameras in faraway manufacturing facilities.
Many are left wondering, however, But at what cost?
The Tylenol poisonings resulted not only in multiple deaths in and around the Chicago area, but years of brand loyalty disappearing into thin air (along with profit margins that took years to recover).
And with technology becoming increasingly more sophisticated and easily accessible by nefarious manufacturers and shippers alike, what are patients and big pharmaceuticals companies meant to do when protecting not only their health, but their brand integrity?
Simple: Identify pain points, run proactive tests and exercises to predict criminal behaviour, and, of course, put in preventative measures.
What’s more, this is made still easier by using Hanhaa’s turnkey solution, ParceLive, to track and trace global, cold chain shipments so that loggies and quality inspectors can get back to day-to-day business with far fewer exercises toward ensuring brand protection.
Painkillers and pain points:
Hanhaa recognizes that some companies, especially those the size of Johnson & Johnson (owner of Tylenol) or Pfizer, might feel the need to deploy entire armies in the fight against counterfeit drugs.
Still, there is a good reason for running simulations and employing global quality inspectors as well as supply chain managers to monitor shipments both day and night.
Consider, for instance, that revenues from counterfeiting and diverting drugs accounts for around $200B, or 10 to 15 percent of the entire, global pharmaceutical market.
Add to that longer and longer cold chains and an order might be processed in Eastern Europe, phoned in as ‘confirmed’ by some in the Philippines, and then shipped, by common courier, to North America or Europe.
Thus, criminals, and company executives alike, have an incentive to keep the profit margins on their side of the (war room) table.
Hanhaa notes that these pain points, while real, can be controlled by implementing ParceLive both upstream and downstream in the cold chain, or transit that requires end-to-end temperature control through transit within the span of two to eight degrees.
Not only does their tracker ensure compliance in this regard (and from between -15 to 50 degrees), but can also alleviate unnecessary and time-consuming war games by providing simultaneous, or real-time, updates on location, humidity, shipment breaches, unanticipated shocks, falls, tilts, and more.
Right, and all the way from Manila to Minsk (and beyond).