With a large commercial base of German car buyers in China, tracking the speed of delivery is another necessity for Hellmann to monitor. As a proportion of the cars that are being transported to China are travelling via train and not sea, expected delivery times have reduced from 50 days to approximately 20.
Tracking the efficiency of this new supply route via train is therefore hugely important for customer satisfaction. Through the application of ParceLive, shippers and logistics suppliers can identify where delays and issues are happening. This then allows them to report-back to customers in real-time. The ParceLive service enables each individual asset to become its very own customer service agent.
As a result of using the ParceLive tracker for the transportation of the high-performance sports cars, Hellmann has access to live and accurate data providing them with the opportunity to give added value to their service, differentiating themselves through enhanced service delivery.