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  • Products
    Find the Perfect Tracking Solution...

    Real-time trackers for parcels, pallets and shipping containers, monitoring location and condition wherever your cargo travels.

    Schedule a Trial
    ParceLive shipping GPS tracking device
    ParceLive ›

    Our flagship tracker for parcels and pallets, reporting location, temperature, humidity, shock and light in real time across air, sea and road.

    SolarLive solar-powered shipping container tracker
    SolarLive ›

    Our solar-powered GPS tracker for shipping containers, with a rugged IP67 casing and solar charging for long journeys without mains power.

  • Services
    Cargo aircraft in flight
    Airline Approvals ›

    ParceLive is approved by 40+ airlines, so your trackers can travel on board with your air cargo worldwide.

    ParceLive tracker returns service
    Returns Solution ›

    Return trackers free through the postal network in supported countries, or book a collection where postal returns aren’t available.

    The Hub portal showing all active trackers
    The Hub ›

    Monitor every active tracker from one live map, with alerts and sensor data, whether your cargo is on land, at sea or in the air.

  • Company
    supply chain solution
    About Us ›

    Founded in 2015 with offices in London and Porto, Hanhaa gives businesses real-time visibility into their supply chains.

    supply chain products
    Sustainability ›

    Reusable trackers, free returns and our refresh service keep devices in use and out of landfill, cutting waste across your supply chain.

  • Resources

    Blog ›

    Lorry on an open road with cargo theft alerts for a package opened, off-route movement and shock overlaid
    High Value Goods

    Cargo Theft in 2026: Fewer Thefts, Bigger Losses and How to Protect Your Shipments

    October 6, 2026
    Cargo aircraft in flight with airline-approved GPS tracker alerts for approval, cargo hold temperature and landing overlaid
    Aviation

    Airline-Approved GPS Trackers for Air Cargo: How to Track Shipments Worldwide

    September 30, 2026
    Aircraft on a runway at sunset with live tracking routes, a temperature reading and a geofence alert overlaid
    Supply Chain Visibility

    Global Supply Chain Visibility Software

    September 30, 2026
    AirBridgeCargo Airlines logo
    Aviation Certification

    ParceLive Receives Aviation Certification From AirBridgeCargo Airlines

    September 24, 2026

    Press ›

    Hanhaa has been featured in many publications, articles and blogs in the past few years.

    Warehousing & Logistics International
    Bloomberg logo

    Videos ›

    Hellmann Worldwide Logistics and Hanhaa: Smart Visibility video
    Delivering Truth at Scale: ParceLive by Hanhaa video
    Bringing ParceLive to life in under 1000 days video
    ParceLive by Hanhaa video
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Visibility Noted As The Biggest Challenge To Pharma Logistics

March 17, 2020
in Cold Chain, Pharmaceutical

• Industry experts note visibility as the biggest Pharma logistics Supply Chain Challenge
• Healthcare tapping into the potential of an increasingly connected world
• ‘IoT’ the cure for industrial connectivity in pharma
• Greater visibility allows for efficiency improvement, costs reduction and an undeniable competitive advantage.

Add Visibility To My Pharma Supply Chain

The logistics industry is experiencing a boom, led by the pharmaceutical industry, in the demand for shipping temperature sensitive items. The cold chain, as it’s known in the industry, is the name for the specific supply chain sector dedicated to ensuring the safe delivery of items susceptible to temperature variants, hot or cold.

At the end of 2016 the revenue from shipping in this sector reached almost $1,000 billion and has since shown no signs of slowing. As shipments, revenues and volume increases in the pharmaceutical industry so too do the problems noted by those in the industry creating plenty of room for improvement. In a study by DSV of 67 pharmaceutical supply chain executives, visibility and transparency of shipments featured heavily as the most prominent challenge that they are faced with.

When asked about the biggest challenges in the pharma supply chain the top two responses were areas with close ties in supply chain visibility and quality of service. While these problems exist IT integration is listed much further down the challenges, suggesting that the technology and resources to fix these problems are not of concern, but the lack of a solution that is scalable and implementable on a global level.

Graph

Seeing the gap and emerging need for cold chain shipping many logistics providers have set up entire speciality divisions to deal with these industry specific requirements. Recognising the issue of visibility, experts in the field of pharma logistics have pointed towards technology and a further connected world as the key to improving the state of the cold chain. Described by some as the fourth industrial revolution a world of connected objects, assets and products, known as the Internet of Things, is well and truly here. 

“Innovation is the engine that improves efficiency, reduces costs and generates competitive advantage.”

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Hanhaa Supply Chain Solutions is a company registered in England and Wales.

 Hanhaa Supply Chain Solutions
Pennine Place
2A Charing Cross Rd
London WC2H 0HF

 Hanhaa Portugalia
Rua Alfredo Allen nº 455
UPTEC Asprela 1 Sala EC.3.15
4200-135 Porto Portugal

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Recent Posts

Lorry on an open road with cargo theft alerts for a package opened, off-route movement and shock overlaid

Cargo Theft in 2026: Fewer Thefts, Bigger Losses and How to Protect Your Shipments

October 6, 2026
Cargo aircraft in flight with airline-approved GPS tracker alerts for approval, cargo hold temperature and landing overlaid

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Aircraft on a runway at sunset with live tracking routes, a temperature reading and a geofence alert overlaid

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