Legislation, licensing, loopholes, and the impact on logistics:
So, how is one supposed to build trust within this obviously broken shipment process?
There are, of course, the ‘easy’ outs, which is to say that start-ups could wait for legislation to catch up.
To date, however, such procedural outcomes have resulted in a little understood patchwork landscape of where medicinal marijuana and CBD-based goods can transit or flow.
Licensing is an absolute must, but even then there is no telling whether an import, or export, is truly from the EU, US, or some other part of the world as required by the Home Office, which controls drug import licensing.
There are loopholes, of course but criminals are likely to take advantage of any porous borders or poorly packaged goods as they have since the dawn of time when trade took place along ancient travel lines.
That said, and in looking deeply at one of Hanhaa’s channel partners, a CBD ingredient manufacturer, it’s important that all firms follow their lead when building out not only their own trustworthy stock through certified and authenticated CBD products, but also clear chains of custody around data transmission that provides both security and insight into the future of medicinal and commercial marijuana.
What the data ‘says’ and what to do about demand:
In considering Hanhaa’s CBD ingredient manufacturing channel partner, they asked themselves the question: how can they safely and efficiently move product from Both America to Europe and beyond?
Turning to Hanhaa’s ParceLive afforded them not only these crucial data points, but also several others that included, but were not limited to the following, or: tracking numbers, starting locations, final destination addresses (more on this, anon), total days tracked, total pings received, shocks incurred, number of drops, registered tilts, instances of unnecessary light exposure, temperature deviations, and humidity variances.
For this particular case study, Hanhaa’s CBD channel partner elected to move their goods through Belfast despite that city’s slight blip on the radar back in 2018 (see above), and onward into the EU.
This saw them take extreme care in the number of pings and packages they chose to track and, subsequently, the amount of data in which they eventually came to consider and which amounted to some 523 distinct points of reference that the team at Hanhaa culled to 44.
In so doing, they were able to begin the brief process of looking for correlations, but not necessarily causation, between what amounted to some packages taking longer than others to get to their final destination or incurring frequent drops or other setbacks.
Visually, this is what the team found: